How Did the Revenue Team Get Lost in Translation?
There’s a great scene in Bill Murray’s Lost in Translation. Scarlett Johansson asks him, “Why don’t you just get out of here?” “Well first, I have to finish my drink, then I have to pay my bill, then I have to get off this bar stool….” How do you bring the data together to meet aggressive revenue targets? There’s a lot of focus on sales, there’s a lot of focus on how can we make the number. Everyone’s in the data-driven business. But the big problem is we are all looking at different data, and there’s no translation mechanism, there’s no filter, and fundamentally, the biggest issue is we don’t understand what the customer wants.
Detangle this issue with Patrick Morrissey, Upland Software, and Paul Roberts, OC Talk Radio. Be ready to take notes.
January 20, 2020