Podcast

Cracking the Content Code – Morrissey Reports From the Seismic Shift Sales Enablement Conference

The intersection between sales, marketing, sales enablement, and content.

Host Patrick Morrissey, fresh off of the Sales Enablement Seismic Shift Conference in San Diego, discusses in his monologue the dynamics heard at the event about content strategy creation and management. There were a large number of sales leaders at the conference trying to understand the mechanics’ sales enablement and of telling a story with formal content so that salespeople are successful. Content is now being thought of as core to an integrated sales and revenue process.

Pat’s thoughts cover:

  • The intersection between sales, marketing, sales enablement, and content.
  • How to activate the revenue team with the right information that’s going to help them tell compelling stories that drive revenue.
  • Is there content fatigue? Are people being over-run by content?
  • Why there is a growing need for content to move the revenue needle.
  • How to develop content and assets to feed the sales team!
  • More content is not better content!
  • How content plays into the importance and discipline around process and regulation in many regulated industries.
  • How the rise of content marketing is a department function, not a junior marketing person’s task.
  • Why there has to be a diagnosis of who is using what content and when are they using it.

November 12, 2019

More resources

Podcast
The Do’s and Don’ts of AI Knowledge Assistants in the Workplace with Stephen Harley

AI-based virtual assistants have become a natural part of peoples’ homes. Now that they’ve made their way into the workplace, let’s take a closer look at them. Whether it’s helping your team make better decisions or scheduling a meeting, AI-based virtual assistants are here to stay. In this episode, our Product Manager, Stephen Harley, shares what’s possible along with the Do’s and Don’ts of AI Knowledge Assistants for the workplace.

Read more

Podcast
How to Dip Your Contact Center Toes Into the Cloud with Fiona Vanderlinde

There’s so much going on in contact centers every day. For those still with on-premise servers, agents could have upwards of 20+ different applications at once trying to get something done for a customer. To eliminate those headaches and avoid in-person accidents like tripping and unplugging a cord which could take hours to solve, cloud is the answer. For organizations still on the fence about moving to the cloud, this podcast episode is for you. Join us as our own Fiona Vanderlinde discusses the importance of moving contact centers to the cloud.

Read more

Podcast
destinationCRM’s 2024 CX Megatrends to Watch Wrap-up with Samantha Middlebrook

Kicking off the new year, destinationCRM held their annual "CX Megatrends to Watch: Expert Predictions" webinar. Our own Samantha Middlebrook took part in this webinar and shared her predictions for what we’ll see from AI’s impact on customer expectations in service interactions along with changes to contact center operations. In this podcast, Samantha sits down with us to share insights from the destinationCRM webinar and expands upon what she believes will happen moving forward with AI in the contact center space.

Read more