Mastering One Voice: A Marketing Fable and Field Guide to Content Operations
This is a story of overcoming the odds in an age of content chaos.
This episode of Revenue Optimization Radio features a new host who will be sharing duties with Patrick Morrissey. Sean Broderick is the Marketing Lead for Upland Software in the Revenue Optimization Business Unit. Sean welcomes co-authors, Toby Murdock and Zoë Randolph. This is a collaborative book about content operations. The evangelist and the writer’s strengths really come through in this book. There are so many books out there that make your eyes bleed because they are so boring. This is definitely not one of those books. It allows you to let your guard down and connect with the characters in the fable about Securita. You’ll hear about the wall of shame and why you need one.
About the book:
This is a story of overcoming the odds in an age of content chaos. In part one, find out what happens when one fictional-yet-determined marketing team decides it’s time for all the voices at their company to sing in harmony, in one cohesive voice. Follow Nancy, Rebecca, Nigel, and their colleagues as they navigate the challenges of disconnected customer touchpoints, the nightmare of sales-created collateral (shudder), the demands of consistent revenue growth, and the internal change management that will dictate their success—or failure.
In part two, you’ll find a practical field guide for your journey to impactful content operations. Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content. It’s not easy, but it’s possible. This book will show you the way.
About Sean’s guests:
Toby Murdock, General Manager, Upland Software
Toby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition by Upland Software. When he’s not sharing his vision for the future of marketing. Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters.
__
Zoë Randolph, Content Architect, Upland Kapost
Zoë brings her love of writing and business strategy to her work leading strategic messaging and content creation. When she’s off the clock, Zoë can be found immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.
More resources
The Do’s and Don’ts of AI Knowledge Assistants in the Workplace with Stephen Harley
AI-based virtual assistants have become a natural part of peoples’ homes. Now that they’ve made their way into the workplace, let’s take a closer look at them. Whether it’s helping your team make better decisions or scheduling a meeting, AI-based virtual assistants are here to stay. In this episode, our Product Manager, Stephen Harley, shares what’s possible along with the Do’s and Don’ts of AI Knowledge Assistants for the workplace.
How to Dip Your Contact Center Toes Into the Cloud with Fiona Vanderlinde
There’s so much going on in contact centers every day. For those still with on-premise servers, agents could have upwards of 20+ different applications at once trying to get something done for a customer. To eliminate those headaches and avoid in-person accidents like tripping and unplugging a cord which could take hours to solve, cloud is the answer. For organizations still on the fence about moving to the cloud, this podcast episode is for you. Join us as our own Fiona Vanderlinde discusses the importance of moving contact centers to the cloud.
destinationCRM’s 2024 CX Megatrends to Watch Wrap-up with Samantha Middlebrook
Kicking off the new year, destinationCRM held their annual "CX Megatrends to Watch: Expert Predictions" webinar. Our own Samantha Middlebrook took part in this webinar and shared her predictions for what we’ll see from AI’s impact on customer expectations in service interactions along with changes to contact center operations. In this podcast, Samantha sits down with us to share insights from the destinationCRM webinar and expands upon what she believes will happen moving forward with AI in the contact center space.