DIGITAL SALES TRANSFORMATION

In a Customer First World

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Digital Transformation is disrupting all commercial engagement. The balance of power is shifting to customers. But yet, the pressure on customers is increasing. Sales professionals need to respond.

Winning sales organisations apply Digital Sales Transformation to design customer first engagement models powered by technology to deliver maximum value to their customers and outpace their competition.

This book teaches you their secrets and is a blueprint for Digital Sales Transformation in a customer first world.

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