Join Altify at the

CRO Summit

2019 - Rosewood, CordeValle

June 16-17, 2019

An Exclusive Executive Event to Explore the Science of Selling

Sales leaders and CROs are looking for new approaches to generate value and grow revenue. Join this invitation-only executive event to gain insights and share perspective on growing revenue, building teams and delivering commercial excellence. Altify welcomes you to join a distinguished gathering of sales and operations executives to discuss the future of selling.

Why Customer Revenue Optimization?

We live in the age of the empowered customer

(They expect great experiences)

But most sales experiences are frustrating for buyers

Sales people don't understand their needs, their priorities or how they measure success

In today's digital world most sales teams and processes...

Don't reflect the way people and companies buy

Most CROs and their teams are struggling

50% of sales reps don't make quota

Managers only spend 20% time in deals

Managers only coach 5% of the time

For these reasons, Altify is convening the Customer Revenue Optimization (CRO) Summit – – bringing together an exclusive group of senior sales and sales operation executives to connect, collaborate and foster a highly interactive conversation on the science of selling.

Our Speakers

Steven Birdsall

Steven Birdsall

Chief Revenue Officer (CRO)

Natasha Collins

Natasha Collins

SVP Sales Ops
Bank of America Merchant Services

Glenn Davis

Glenn Davis

SVP of Commercial Excellence
Optum / United Healthcare

Event Agenda

Sunday, June 16

5:30pm – 7:30pm


6:30pm – 7:30pm

Welcome Reception

7:30pm – 9.30pm

Welcome Dinner

Monday, June 17

7:00am – 9:00am


8:00am – 9:00am

Breakfast / Networking

9:00am – 9:30am

Welcome / Opening Remarks

9:30am – 10:30am

Morning Keynote

10:30am – 10:40am

Morning Break

10:40am – 11:20am


11:20am – 12:00pm


12:00pm – 1:00pm

Lunch / Networking

1:00pm – 2:00pm

Afternoon Keynote

2:00pm – 2:10pm

Afternoon Break

2:10pm – 2:50pm


2:50pm – 3:30pm 


3:30pm – 4:00pm 

Day’s Recap / Closing Remarks



About CordeValle​

Infused with country charm, Rosewood CordeValle is tucked away in the foothills of Northern California’s picturesque Santa Cruz Mountains. This secluded setting is located south of San Jose and north of the Monterey Peninsula, surrounded by tree-covered hills, deep-set canyons, sprawling meadowlands and a championship golf course. In the midst of California’s oldest wine-growing region, the resort provides a sense of privacy and serenity in perfect harmony with the natural surroundings. Explore CordeValle.


Join us

+1 866 570 3836

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