Join Altify at the

CRO Summit

2019 - The Ned, London

October 3, 2019

The Ned, London

An Exclusive Executive Event to Explore the Science of Selling

Sales leaders and CROs are looking for new approaches to generate value and grow revenue. Join this invitation-only executive event to gain insights and share perspective on growing revenue, building teams and delivering commercial excellence. Altify welcomes you to join a distinguished gathering of sales and operations executives to discuss the future of selling.

Why Customer Revenue Optimization?

We live in the age of the empowered customer

(They expect great experiences)

But most sales experiences are frustrating for buyers

Sales people don't understand their needs, their priorities or how they measure success

In today's digital world most sales teams and processes...

Don't reflect the way people and companies buy

Most CROs and their teams are struggling

50% of sales reps don't make quota

Managers only spend 20% time in deals

Managers only coach 5% of the time

For these reasons, Altify is convening the Customer Revenue Optimization (CRO) Summit – – bringing together an exclusive group of senior sales and sales operation executives to connect, collaborate and foster a highly interactive conversation on the science of selling.

Our Speakers

Colm O’Neill

MD, Major and Public Sector
BT

Julia Fraser

Julia Fraser

VP, Sales, UK & Ireland
CenturyLink

Vincent Morin

Vincent Morin

VP, Global Sales Operations
Ciena

dawn sowerby

Dawn Sowerby

Head of Sales Enablement
Close Brothers

Dan Steinman

Dan Steinman

GM, EMEA
Gainsight

Steve Kenny

GM, EMEA - Thermal Solutions
Honeywell

Megan Harvey

Megan Harvey

Head of Alliances, EMEA
Looker

Glenda Brady

Glenda Brady

VP, Europe Sales, Presales and Marketing
Orange Business Services

andrew neustadter

Andrew Neustadter

VP, International Business Office Lead
Publicis Sapient

Sabby Gill

EVP & MD, UK & Ireland
SAGE

Muzzy Jorgensen

Musidora Jorgensen

Regional Vice President
Salesforce

jane freeman

Jane Freeman

Vice President New Business
SDL plc

Matt Downes

Matt Downes

Sr. Director, Global Sales EMEA
Seismic

Erik Charles - Xactly

Erik Charles

VP, Solutions Evangelist
Xactly Corp

Matthew Norton

Matthew Norton

Independent Consultant and Sales Excellence Evangelist

Áine Denn

Áine Denn

Co-Founder & EVP
Altify

Anthony Reynolds

Anthony Reynolds

Chief Executive Officer
Altify

Patrick Morrissey

Patrick Morrissey

Chief Marketing Officer
Altify

Jim Crisera

Jim Crisera

President
Altify

Bob Slaby

Bob Slaby

Chief Customer Officer
Altify

Helen Joo

Helen Joo

VP, Alliances
Altify

Craig Sawicki

Craig Sawicki

VP Performance Excellence
Altify

Event Agenda

Thursday, October 3

7:00 – 8:30

Registration

7:30 – 8:30

Breakfast / Networking

8:30 – 8:40

Welcome – Opening Remarks
Patrick Morrissey | Chief Marketing Officer | Altify

8:40 – 9:00

Morning Keynote – Do You Believe in the Science of Selling?
Anthony Reynolds | Chief Executive Officer | Altify

9:00 – 9:30

The Journey to Best in Class Sales Enablement
Vincent Morin | VP Global Sales Operations | Ciena

9:30 – 9:55

Nothing Happens…
Colm O’Neill | MD Major and Public Sector | BT

9:55 – 10:20

Test & Improve – The Art of the Deal Review – Panel Discussion
Colm O’Neill | MD Major and Public Sector | BT
Jane Freeman | VP New Business | SDL plc 
Patrick Morrissey | Chief Marketing Officer | Altify (Moderator)

10:20 – 10:40

Morning Break – Networking

10:40 – 11:15

Transformational Selling at Honeywell
Steve Kenny | GM EMEA – Thermal Solutions | Honeywell

11:15 – 11:50

Building the Next Generation of Sales Leaders – Panel Discussion
Glenda Brady | VP Europe Sales, Presales | Orange Business Services
Megan Harvey | Head of Alliances, EMEA | Looker
Andrew Neustadter | VP International Business Office Lead | Publicis Sapient
Craig Sawicki | VP Performance Excellence | Altify   (Moderator)

12:00 – 13:00

Lunch – Networking

13:00 – 13:15

Afternoon – Kick Off
Patrick Morrissey | Chief Marketing Officer | Altify

13:15 – 13:45

Modern Selling In a Digital Landscape
Julia Fraser | VP Sales, UK & Ireland | CenturyLink

13:45 – 14:15

The Role of Customer Success on the Revenue Team
Dan Steinman | GM, EMEA | Gainsight
Bob Slaby | Chief Customer Officer | Altify

14:15 – 14:45

Attacking the Sales Rep Retention Challenge
Erik Charles | VP Solutions Evangelist | Xactly Corp

14:45 – 15:15

Fireside Chat with Inmarsat and Seismic – Reducing Complexity and Growing Revenue
Matt Downes | Senior Director Global Sales, EMEA | Seismic
Matthew Norton| Sales Excellence Evangelist

15:15 – 15:30

Afternoon Break – Networking

15:30 – 16:00

CRO and the Science of Selling at Sage
Sabby Gill | EVP & MD, UK & Ireland | Sage

16:00 – 16:30

Predicting the Future of Sales – Panel Discussion
Dawn Sowerby | Head of Sales Enablement | Close Brothers
Musidora Jorgensen | Regional Vice President | Salesforce
Jim Crisera | President | Altify  (Moderator)

16:30 – 16:45

Recap – Closing Remarks
Anthony Reynolds | Chief Executive Officer | Altify

16:45 – 17:45

Cocktails & Networking

About The Ned

The Ned is a hotel, members club and collection of restaurants in the City of London. Set in the former Midland Bank building, The Ned was designed by Sir Edwin ‘Ned’ Lutyens in 1924. Explore The Ned.

The Ned, London

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