Patrick Morrissey

Customer Revenue Optimization - Automate sales or be left behind

The highly competitive world of b2b sales is seeing the emergence of a new category beyond CRM – Customer Revenue Optimization (CRO). CRO represents a new phase of strategic guided selling and the automation sales process and methodology. It also recognizes the modern reality of the revenue team. 

In this episode, Patrick Morrissey gives a review of the new Aragon Research report on Customer Revenue Optimization (CRO).

About Patrick Morrissey, our show host:

Patrick Morrissey is the Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Prior to joining Altify, he was CRO of Simpplr, where he managed the sales, marketing and customer success organizations, delivering 100% annual growth. Previously, Patrick held multiple executive positions at Salesforce, running both industry marketing and building out the vertical industry ISV channel and alliance team. Earlier in his career Patrick held executive roles at DataSift, Savvion and Business Objects.

May 2, 2019

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