The TAS Group Doubles Enterprise Customer Base to More than 250 Companies and Helps Customers Close Over $1B Per Month with Dealmaker

Company closes more than ten one million dollar deals and hires two industry-leading executives to support continued growth

San Francisco, CA — Sep 1, 2015 — The TAS Group, the global leader in smart sales transformation, today announced that TAS Group customers close more than $1 billion a month. As a result, it has doubled its customer base to more than 250 enterprise customers. Dealmaker is a cloud-based sales transformation platform — native on the Salesforce1 platform — that combines deep sales methodology and insight-based data to help sales leaders maximize revenues, increase win rates and uncover sales vulnerabilities.

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Companies like Salesforce, CommVault, BMC, BT, Corning, Lexmark and Qorvo use Dealmaker to transform their sales processes and engage with customers more effectively by using contextual data, sales knowledge and applied reasoning to help customers find the best solutions for their business problems.

“Dealmaker, from The TAS Group, has helped us transform our sales program and establish a sophisticated, strategic structure to boost sales performance on a global scale,” says Rick Donnelly, vice president, worldwide sales operations at CommVault. “We’ve been using Dealmaker for about a year and a half and have had a phenomenal experience. When researching our options we looked long and hard for a solution with depth, intelligence and Salesforce integration. Dealmaker is that solution.”

The platform is easy to use and instantaneously effective:

“This has never been done before. In less than 90 days, we’ve delivered an account planning system and have started over 90 account plans for our top accounts,” says Will Stephen, director of sales operations, BMC. “The TAS Group’s Smart Account Manager has gone viral in our organization and many of our employees are asking for access to Dealmaker account plans.”

The TAS Group’s unique approach to informed, customer-centric selling is attributed to an upswing in new adoption. Recent growth has also helped attract new corporate hires Lara Shackelford as EVP and CMO and Tim Passingham as EVP, EMEA.

“What Marketo did for marketing automation, The TAS Group is doing for smart selling,” says Lara Shackelford, EVP and CMO, TAS Group. “It’s a massive success with a story waiting to be told, and I’m excited to have the chance to build more awareness about how we’re defining the new Smart Sales Transformation category while solving the decades-old challenge of sales effectiveness.”

As a Silicon Valley veteran and former vice president of marketing at DataStax, Shackelford is well-versed in helping ground-breaking companies grow. Among her new responsibilities will be furthering awareness of The TAS Group’s unique, highly-informed approach to sales.

“When we started our journey 10 years ago, our vision of using cloud and mobile technology to drive Smart Sales Transformation was just an idea,” says Donal Daly, CEO at The TAS Group. “Now, it’s a reality that the marketplace has embraced, and we’re leading the charge. We’ve tailored our platform to support salespeople’s specific needs, so companies using Dealmaker can serve their customers better. Shackelford is exactly the person we need to make sure that momentum continues. With her at the helm, The TAS Group is poised to support another wave of business customers looking to elevate their approach to sales.”

Shackelford has already attracted some of the industry’s hottest talent, including award-winning marketing and business development expert Morgan Pierce as director of demand generation and Alexander Rock – a demand generation expert, formerly of Birst – as senior director of corporate marketing.

Tim Passingham also joined the executive team as the EVP of the EMEA region. In this role, he will continue to establish and expand the company’s influence throughout the European market. Previously, Passingham was SVP of Level 3’s Enterprise and Government business in Europe, leading a $560 million revenue business and a 225-person staff, including sales, support and customer service divisions.

In addition to building out its international growth, The TAS Group also opened a San Francisco office in August of 2015.

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