Altify’s Account Manager Prepares ITRS Group For Further Growth and Business Sales Success

Account management solution from Altify enables heightened visibility into customer base, so managers can deliver better solutions and customer service

Dublin and Seattle — Jun 22, 2016 — Altify, the global leader in sales transformation, today announced that real-time monitoring and analytics provider ITRS Group is using its Altify Account Manager software to better serve all its customers, including nine out of the top ten investment banks. The implementation is part of a larger ITRS initiative to focus on its existing customer base, increase visibility into key accounts and drive collaboration across the company to better serve their customers’ needs. These changes are an important move forward in ITRS’ strategy as it prepares for further growth and business sales success with the recent launch of a new real-time, big data analytics product, ITRS Insights.

Tweet it: .@ITRSGroup uses the @AltifyInc Account Manager for account insights and to better serve customer needs

“The business benefits of using Account Manager are a perfect fit with our current trajectory,” said Guy Warren, CEO of ITRS Group. “Before we deployed the solution, we were operating effectively, but expending a lot of time and effort to coordinate account teams and share information across our large, global accounts. Because we have long relationships with our customers and low attrition, we knew there was a lot more we could do  to help our customers overcome more pain points.”

Platform Creates a Solid Foundation for Growth

In December of 2015, ITRS Group launched its new IT Operations Analytics (ITOA) offering, ITRS Insights. The company strategically timed its deployment of Altify Account Manager with this launch to give the sales team additional support, and believes that the structure, processes and insights gained from using Altify Account Manager will be key to helping ITRS better understand their clients’ business initiatives and political landscape, and finding the right solutions.

“As an international company branching into new fields, we really needed to have a single, centralized system to keep us stable enough for growth,” added Warren. “We decided to use Salesforce for our foundation, and because Altify technology is native on the platform, incorporating it was a natural next step. By building Account Manager into that central platform, we’ve been able to grow incredibly quickly and deliberately, empowering our salespeople with the resources they need to make this expansion successful.”

Deeper Understanding of Accounts Leads to Better Customer Service

ITRS Group is using Altify Account Manager for key accounts to help analyze “white space” and uncover customers’ business issues, map the political landscape and customer needs, and manage the execution of its account plans to create and win new business opportunities.

“The sales landscape has changed,” said Donal Daly, CEO of Altify. “Buyers are getting smarter and markets are getting tougher. Customers are more empowered than ever before and have less time for sellers who are not equipped to add value to their business. By putting the customer at the center, Altify Account Manager helps organizations like ITRS respond to these challenges in a proactive and controlled manner, so they can keep growing strategically and deliver better outcomes in partnership with their customers”.

You can learn more about Altify Account Manager and other products from Altify by visiting

Connect with Altify:

About Altify

For progressive B2B sales organizations, Altify helps sales teams make their customers more successful, so they win the deals that matter, increase wallet share in existing customers and manage overall sales team performance. With applied knowledge and insight we make it easy for your customer to buy from you, making it easy for salespeople, managers and executives to accelerate revenue growth consistently.

Customers include: Autodesk, BMC, BT, GE, HP Enterprise, Johnson Controls, Optum, Salesforce, Virgin Media Business and more.


Press Contact:

Shauna Roberts

BOCA Communications