global leader in sales transformation, today announced it has expanded its sales and marketing executive leadership team and opened a new headquarters in San Jose, California–the heart of Silicon Valley. Patrick Morrissey joins Altify as the chief marketing officer and Mike Fenn joins as the vice president of sales, west. In their new positions, Morrissey and Fenn will be responsible for developing and executing sales and marketing strategies to support the next phase of the company’s growth as it continues to transform the sales industry with its sales performance management platform.Altify, a
Patrick Morrissey comes to Altify from Simpplr Inc., a social intranet company, funded by Norwest Ventures and Salesforce Ventures, where he served as chief revenue officer. Prior to Simpplr, Morrissey served as a vice president of both marketing and alliances at Salesforce, where he led the global industry marketing and ISV sales teams and drove strategic partner relationships. Morrissey’s expertise in growth marketing and understanding enterprise sales will help him scale Altify’s profile even further in the market.
“Altify is a pioneer in sales transformation, with a platform built on Salesforce,” said Patrick Morrissey, CMO, Altify. “I’m excited to join a company with a demonstrated track record of innovation and customer success, and I look forward to accelerating our growth and market leadership.”
Mike Fenn joins Altify after five years serving as an area vice president at Salesforce and as vice president of sales, west region, at FAST Search and Transfer, a Microsoft subsidiary. Fenn brings experience building and retaining high-performing sales teams to his role as vice president of sales at Altify.
“As Altify expands its business, it is imperative that we have the right talent and resources in place to allow us to build our company and continue to innovate,” said Anthony Reynolds, CEO, Altify. “Patrick and Mike bring a wealth of industry experience and management expertise that will ensure Altify continues to help companies win the opportunities that matter. Opening a new headquarters in Silicon Valley will help support the company’s growth by enabling us to attract top sales, marketing, consulting, and customer success talent in a premium location.”
Altify enters the newest phase in its growth trajectory as a Salesforce Platinum Partner. The company will use its new location to continue to support and grow its customer base — a priority for the coming year.
Find out more and connect with Altify:
About Upland Altify
For B2B sales organizations, Altify provides proven enterprise sales methodology that software sellers want to use. The Altify platform helps sales teams win the deals that matter and increase wallet share with existing customers. With Altify, salespeople, managers and executives achieve revenue growth consistently.
Customers include: Autodesk, BMC, Brocade, BT, GE, Honeywell, HP Enterprise, Johnson Controls, Optum, Salesforce, and Software AG.