Meet the Altify Team – Dedicated to Your Success

Patrick Morrissey
General Manager

Patrick Morrissey is the General Manager at Altify, responsible for all business operations. Previously he was the Chief Marketing Officer at Altify. Prior to joining Altify, he was CRO of Simpplr, where he managed the sales, marketing and customer success organizations, delivering 100% annual growth. Patrick has also held multiple executive positions at Salesforce, running both industry marketing and building out the vertical industry ISV channel and alliance team. Earlier in his career Patrick held executive roles at DataSift, Savvion and Business Objects. He resides in Orinda, California with his wife and two children.

Anthony Reynolds
Chief Executive Officer

Anthony Reynolds is the Chief Executive Officer of Altify. Prior to Altify, Anthony was the Executive Vice President and Chief Customer Officer at Anaplan when the company grew from 250 to 650 employees. He also served as a General Manager and senior executive at SAP and Business Objects. He holds an MBA from the University of Cambridge in England and a Bachelor of Commerce and Business Administration from the University of British Columbia in Canada. Anthony is on the Board of the Los Gatos and Saratoga Recreation and resides in Los Gatos, California. Anthony is married with two children.

Jim Crisera

Jim Crisera is an accomplished technology executive who is focused on driving the growth of Altify through the success of our customers. Building upon his background in business development, marketing and finance, Jim oversees the sales, customer success, finance and operations of the company. Previously, Jim served as President, Promotion Division at Innuity, a SaaS company focused on delivering online marketing services to small businesses. Earlier Jim was co-founder and COO of Vendaria, an online marketing services company, and spent time at Wall Data and Deloitte & Touche, after receiving his degree from UCLA.

Áine Denn
Co-Founder & EVP

As a co-founder of Altify, Áine has been a strategic contributor to the direction of the company since its inception. Áine works with a number of our key customers and leads many of the strategic programs within the organization, contributing to both customer and company success. Her insight is informed by more than 20 years’ experience in business development, strategic operations and customer engagement. Prior to Altify, Áine served in senior executive positions in public and private companies, and her career spans business, technology and consulting organizations including The SCO Group, NewworldIQ, Prudential UK, and Accenture. She holds a Computer Science degree from Trinity College Dublin.

David Hayes
VP Engineering

David Hayes is responsible for establishing and maintaining Altify’s technology leadership position in the market. Building on 25 years of experience in development leadership roles, David leads the Research & Development organization. Previously David served as Chief Architect at Altify. Earlier David was a Principal Engineer at IONA Technologies, a leader in distributed service-oriented architecture technology. David holds a BA in Computer Science from Trinity College Dublin.

Craig Sawicki
VP Performance Excellence

Craig Sawicki is an experienced sales executive with a passion and track record for helping customers succeed through an integrated approach to organizational performance management. As the VP of Performance Excellence, Craig is creating a world-class onboarding program for Altify’s new Account Executives and contributes to select Accounts as an Altify Executive resource.


Tom Priestley
VP Sales, EMEA

Tom Priestley is a proven business leader who has consistently delivered exceptional growth throughout his career. His focus at Altify is helping new customers throughout EMEA achieve greater sales success, and is responsible for our new business sales team in Europe. Prior to joining Altify, Tom was Managing Director for EMEA and APAC at Intercall, a global provider of Unified Communications and Collaboration services. Tom has held numerous sales leadership positions in the telecommunications and technology sectors and has a degree in Economics.

Mike Fenn
VP Sales, Americas West

Mike Fenn is VP of Sales for Americas West at Altify. He joined Altify after five years serving as an area vice president at Salesforce, where he launched and led the Mid-Market sales team. Prior to Salesforce, Mike served as vice president of sales, west region, at Microsoft. Mike has a twenty-five-year track record of building and developing high-performing sales teams. A father of two children, Mike is married and a life-long resident of the East Bay in Northern California.


Tammy Billington-Dynes
VP Products

Tammy is a technology product leader with over 20 years experience leading customer and product teams in cloud-based software organizations and a passion for delivering simple solutions to complex problems. As VP Products at Altify she is responsible for leading and coaching the product team in an agile environment to clearly understand our customers’ business goals and issues, and deliver products that help make them better at what they do. Prior to Altify, Tammy held leadership positions at NewWorld IQ and International Ventures.

Bob Slaby
Chief Customer Officer

Bob Slaby is the Chief Customer Officer at Altify, responsible for Customer Success, Consulting Services, Product Implementation and Support. Prior to Altify, he was VP of Customer Operations at Anaplan. Bob also held a number of executive positions at HP, including VP of Sales Operations. Bob holds an International MBA from the University of South Carolina and the Diplôme de français des affaires. Bob received his Bachelor’s degree in International Relations and Economics from UC Davis. Bob has served on the Board of Arranmore Arts, chaired the North Central College MBA Board, and lectured at Stanford University. He resides near Los Angeles and is married with two children.

Hunter Allen
VP, North America Sales

Hunter Allen is VP of Sales for Americas East at Altify. He joined Altify after seven years serving as Regional Vice President at Salesforce, where he launched and led the Enterprise Corporate Sales (ECS) team out of the New York City headquarters.  Prior to Salesforce, Hunter spent eighteen years in financial services distribution, most recently serving as President of the Wirehouse and Financial Planner Channels for AXA Financial, Inc.  Hunter has a twenty-five-year track record of building and developing high-performing sales teams.  He has also served on the boards of several charities benefitting children and families, including the Children’s Home Society of NJ, the Edwin Gould Foundation, and the American Ireland Fund.  A graduate of the University of Delaware, Hunter and his wife Victoria live on Long Island, NY with their three children.

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