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Donal Daly
Donal Daly
Donal Daly is Executive Chairman of Altify having founded the company in 2005. He is author of numerous books and ebooks including the latest Amazon #1 Bestseller Digital Sales Transformation in a Customer First World (Nov 3, 2017) and his previous Amazon #1 Best-sellers Account Planning in Salesforce and Tomorrow | Today: How AI Impacts How We Work, Live, and Think. Altify is Donal’s fifth global business enterprise.
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3 thoughts on “The Role of Account Based Marketing in Account Planning”

  1. Couldn’t agree more, Donal. I run a company that addresses the “data and insights” part you mention and we have seen companies who “get it” and many others who “don’t get it”. Big company selling must definitely be planned differently and its amazing how the “get it” companies are able to harness the full potential of their major accounts to in-depth research and planning.

  2. Sales marketing has a role to play in supporting sales bids to improve conversion rates and shorten the sales cycle.

  3. AvatarPaul Weiss says:

    Thanks, Donal, great article, and one of the few that also takes up the risks in trying to implement an ABM strategy.

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