There is a lot going on at Dreamforce. How do you choose which sessions to attend? This year there are many overlapping sessions, and conflicts between the keynotes and some fabulous breakout sessions. It is not possible to cover everything, so you need to be judicious in your selections.
Tip: Remember that Salesforce make most of the keynotes available on YouTube very shortly after the event – so you will be able to catch up on these later.
My 5 Key Dreamforce Sessions for Sales Professionals
Tip: To get straight to these sessions in the Dreamforce Agenda Builder, first login to Dreamforce and then click on the title of the sessions here.
1. Sales Summit @ Dreamforce 2014: Mon 10/13 @ 10:00am
This is one mega event really. One day. Five sessions. Twelve of the world’s most respected sales minds. This promises to be one of the most educational (and entertaining) days at Dreamforce for sales executives. Bring your toughest questions. Walk away with answers — and a million new ideas on how your company can motivate sales teams and win more sales.
2. How BMC Software Achieves Smart Sales Transformation: Wed 10/15 @ 8:30am
I am part of this session. BMC’s sales transformation story is amazing – a complete look at how to prepare a sales organization for our increasingly pressurized world.
3. Social Selling: A Live Conversation with Jill Rowley and Koka Sexton: Tue 10/14 @ 4:00pm
Two of my favorite social selling gurus, Jill and Koka think your sales team is on the brink of extinction! They will talk about the why, what and how to do Social Selling. This session will not be boring!
4. How Salesforce.com uses Account Planning: Wed 10/15 @ 10:00am
If you use Salesforce, and you care about maximizing revenue from your key accounts this is the session to attend. I am thrilled to host two charismatic leaders from Salesforce.com to tell their story. Everyone who attends this session also gets a free copy of Account Planning in Salesforce.
5. Triple Your Revenue With a Dedicated Sales Development Team: Wed 10/15 @ 2:00pm
There is a strong body of opinion on the rise of Inside Sales or Business Development. This panel of 7 thought leaders in the area has a lot of insights to share. Not to be missed.
3 Tips to Get The Best Out of Dreamforce
1. Attend the Early Sessions
Early sessions are better – energy level is higher and generally you get presenters who are at the top of their game. Attend breakout sessions in the morning and visit the Cloud Expo in the afternoon.
2. Appropriate Clothing – Leave the Laptop
Ladies – leave the fancy shoes at home. There will be a lot of walking. I am told that heels are a no-no. I wasn’t planning on wearing heels anyway :).
Ignore the forecast. It rains in San Francisco – so pack some light rain gear or a small foldable umbrella.
Don’t try to carry your laptop – it will get heavy really quickly. Ideally get a keyboard for your tablet, or carry an old-fashioned notebook and pen!
3. Be Social (Virtually and Physically)
There will be 125,000+ people at Dreamforce this year. Connect on the Dreamforce app, or on Twitter or LinkedIn. There is a great opportunity to network. Apart from the gala there are loads of parties – and they often fill up quickly – so pick the ones you want to attend and register.