Deconstructing the
Buyer-Seller Dance

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There is a dangerous assumption long embraced by sales professionals and sales executives, based on a marketplace misunderstanding of a CEB study on B2B buyers: All Buyers are materially through 57% of their buying process before they are willing to engage with a salesperson.  

Ground-breaking new research published in Altify’s ‘Inside the Buyer’s Mind – Buyer / Seller Value Index 2016’ contradicts this conventional wisdom. In fact, over two-thirds (67%) of buyers seek input from suppliers before they begin to evaluate solutions.

Download this eBook to learn why, as organizational impact increases, sellers have greater sales opportunities to create value for their customers.

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