Want to join Altify at the next

CRO Summit?

Why Customer Revenue Optimization?

We live in the age of the empowered customer

(They expect great experiences)

But most sales experiences are frustrating for buyers

Sales people don't understand their needs, their priorities or how they measure success

In today's digital world most sales teams and processes...

Don't reflect the way people and companies buy

Most CROs and their teams are struggling

50% of sales reps don't make quota

Managers only spend 20% time in deals

Managers only coach 5% of the time

For these reasons, Altify is convening the Customer Revenue Optimization (CRO) Summit – – bringing together an exclusive group of senior sales and sales operation executives to connect, collaborate and foster a highly interactive conversation on the science of selling.

June 2019 CRO Summit Speakers and Agenda

Steven Birdsall

Steven Birdsall

SVP, Head of HCM Application Sales
Oracle

Ed McQuiston

EVP, Chief Commercial Officer
Hyland Software

Natasha Collins

Natasha Collins

SVP Sales Ops
Bank of America Merchant Services

David Ades

EVP, GM & Head of Sales
Bank of America Merchant Services

Will Anastas

Will Anastas

SVP, US Sales
Procore Technologies

John Burd

John Burd

Global VP, Demand Management
Workday

Bryan Hamblin

Bryan Hamblin

Chief Sales Officer
Gainsight

Stuart Kerst

VP, North America Field Operations
Workday

Chris Preimesberger

Chris J. Preimesberger

Editor-in-Chief
eWEEK

John Schweitzer

Chief Revenue Officer
Software AG

Andrew Buckley

Andrew Buckley

Chief Revenue Officer
Traction on Demand

Jeff Quade

Chief Sales Officer
Global Experience Specialists

David Belfiore Abbott Diagnostics

David Belfiore

Managing Director
Abbott Diagnostics

Neil Graham

Neil Graham

Vice President of Americas
Tealium

Brandon Kulik

Brandon Kulik

Sales & Service Excellence Practice Leader
Deloitte Consulting, LLP

Anthony Reynolds

Anthony Reynolds

Chief Executive Officer
Altify

Jim Crisera

Jim Crisera

President, Chief Financial Officer
Altify

Patrick Morrissey

Patrick Morrissey

Chief Marketing Officer
Altify

Bob Slaby

Bob Slaby

Chief Customer Officer
Altify

Event Agenda

Morning Keynote – Do You Believe in the Science of Selling?
Anthony Reynolds | Chief Executive Officer – Altify

Sales Transformation at Hyland Software
Ed McQuiston | EVP, Chief Commercial Officer – Hyland Software

From Analytic Insights to Sales Strategy and Execution
David Ades | EVP, GM & Head of Sales – Bank of America Merchant Services
Natasha Collins | SVP, Head of Sales Operations & Planning – Bank of America Merchant Services

The Future of B2B Sales 
Brandon Kulik | Sales & Service Excellence Practice Leader – Deloitte Consulting, LLP

Building a Strategy for Customer Outcomes – Panel Discussion
Steven Birdsall | SVP, Head of HCM Application Sales – Oracle North America Applications
Brandon Kulik | Sales & Service Excellence Practice Leader – Deloitte Consulting, LLP
Jeff Quade | Chief Sales Officer – Global Experience Specialists
Patrick Morrissey | Chief Marketing Officer – Altify | Moderator

Building a Customer-First Mindset at Workday
John Burd | Global Vice President, Demand Management – Workday
Stuart Kerst | Vice President, North America Field Operations – Workday

Instrumenting the Science of Selling – Panel Discussion
Neil Graham | Vice President of Americas – Tealium
John Schweitzer | Chief Revenue Officer – Software AG
Andrew Buckley | Chief Revenue Officer – Traction On Demand
Chris J. Preimesberger | Editor-in-Chief – eWEEK | Moderator

Customer Success and Activating the Entire Revenue Team
Bryan Hamblin | Chief Sales Officer – Gainsight
Bob Slaby | Chief Customer Officer – Altify
Patrick Morrissey | Chief Marketing Officer – Altify | Moderator

The Future of Enterprise Selling
David Belfiore | Managing Director – Abbott Diagnostics
Will Anastas | Senior Vice President, US Sales – Procore
Jim Crisera | President, Chief Financial Officer – Altify

An Exclusive Executive Event to Explore the Science of Selling

Sales leaders and CROs are looking for new approaches to generate value and grow revenue. Join this invitation-only executive event to gain insights and share perspective on growing revenue, building teams and delivering commercial excellence. Altify welcomes you to join a distinguished gathering of sales and operations executives to discuss the future of selling.

Join us

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