Aragon Research, a next generation technology research firm, describes Customer Revenue Optimization (CRO) as the future of enterprise selling – helping reps and the whole revenue team with guided selling by automating the sales process. CRO helps revenue teams increase sales velocity, improving win rates and deal sizes while driving increased customer value.

Download this research note to learn more about this $3B fast growing category including:

• What is Customer Revenue Optimization (CRO)?
• Why is CRO critical to consistent Revenue Growth?
• What is Driving the Demand for CRO?
• How CRO turbocharges CRM and helps the entire revenue team
• The Key Elements of CRO

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