Inside the Buyer’s Mind

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Customer-centricity starts with the first promise you make, and ends with the first promise you break.

Valuable engagements occur when buyers and sellers take an approach that delivers shared benefit and this path to mutual value has proven to sustain relationships and reduce friction and expense.

Did you know that:

  • 67% of buyers engage sellers early in the sales cycle?
  • US enterprise spends $579Bn a year on bad meetings?
  • The customer experience is the most important factor in future business?

Inside the Buyer’s Mind – The Altify Buyer/Seller Value Index 2016, uncovers the truth about the gaps between buyers and sellers, when buyers engage sellers, the costs incurred by both parties, and the opportunity to create greater mutual value.

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