CRO Benchmark Study Nigel Cullington

Startling Results: Altify's 2019 Customer Optimization Study

Host Patrick Morrissey interviews Altify’s Sr. Director of Product Marketing, Nigel Cullington about the results of Altify’s Customer Optimization Benchmark Study. Pat and Nigel discuss  the report results which show  dramatic shifts underway for companies attempting to drive top-line results. Customer Optimization appears to be the secret sauce for these companies as they look at sales and marketing leadership and execution.

  • Revenue Growth is the top Priority (Optimizing for growth starts with people)
  • Digital Transformation and the rise of AI continue to disrupt the landscape (Trust is in a precipitous decline)
  • Companies are focusing on sales effectiveness to drive revenue (with some limited results)
  • Sales Teams require more investment
  • Win rate is directly tied to deal qualification and forecast accuracy

The 29 page report, loaded with graphics and charts is discussed at length. 

March 15, 2019

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