How Account Planning Drives Sales Success at Informa

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Find out the secrets to account planning success by watching our webinar featuring Paul Thoroughgood, Head of Sales & Marketing Enablement at Informa, and Áine Denn, Co-Founder & EVP from Altify.

Discussion to include how:

  • Acquiring business from existing customers is more profitable
  • Sales people who do account planning are 41% more likely to hit quota
  • To identify white space in your existing accounts

Hear how Informa, a leading business intelligence, academic publishing, knowledge and events company, uses account planning to increase the effectiveness of their sales efforts.

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Watch the on-demand webinar

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