Find out the secrets to account planning success by watching our webinar featuring Paul Thoroughgood, Head of Sales & Marketing Enablement at Informa, and Áine Denn, Co-Founder & EVP from Altify.
Discussion to include how:
- Acquiring business from existing customers is more profitable
- Sales people who do account planning are 41% more likely to hit quota
- To identify white space in your existing accounts
Hear how Informa, a leading business intelligence, academic publishing, knowledge and events company, uses account planning to increase the effectiveness of their sales efforts.
Sign up to watch this on demand webinar.