PUTTING THE CUSTOMER AT THE CENTER

Account Planning Strategies To Grow Revenue

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The days of waging battle against customers are gone. Unless you put the customer at the center and become a ‘customer activated enterprise’ – you are destined to failure or mediocrity.

Account Planning can help you find your sweet spot – those focused areas where you can truly add value 
to the customer – and can help you to uncover what those customers really want, so that you can be their co-traveller on the voyage to mutual value.

Download this eBook to learn how to:

  • Fully engage and collaborate with your largest customers
  • Foster long-term relationships by understanding your customers’ challenges and needs
  • Win business that delivers mutual value
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