Altify Knowledge

Altify Knowledge focuses on delivering learning and insights to revenue teams to better equip them to succeed. We believe that it is part of our role to identify trends and best practices to help sellers guide their customers in every engagement, increasing the mutual value transacted.

The Altify Buyer/Seller Value Index, presents the perspectives of both buyers and sellers. It is to inform those who occupy both sides of the negotiating table, and to demystify and make transparent the unknowns that get in the way of mutual value attainment. It also challenges some of the dangerous myths and statistics that are floating out there in the market that can cause unnatural and counter-productive behavior from either buyers or sellers. Download here

The Account Planning Book of Evidence Study reflects the experiences and perspectives of Account Planning and Management from respondents in 900+ companies across 62 countries, and how it is used by winning sales organizations that repeatedly outpace their competitors. Download here

Inside the Buyer’s Mind – Buyer/Seller Value Index Industry Reports, provides considerable evidence suggesting that companies need to make interactions with buyers more productive. Our research shows some fundamental gaps between the two protagonists in the buyer/seller dance; while at the same time it uncovers areas where the level of alignment is greater than many may expect. Download here