Leadership

Meet the Altify Team – Dedicated to Your Success

Executive Chairman

Executive Chairman, Founder, and Author of Amazon #1 Best-seller Account Planning in Salesforce, Donal Daly combines his expertise in enterprise software applications, artificial intelligence, and sales methodology, as he continues to transform how progressive organizations sell. Altify is Donal’s 5th global business enterprise.

Chief Executive Officer

Anthony Reynolds is the Chief Executive Officer of Altify. Prior to Altify, Anthony was the Executive Vice President and Chief Customer Officer at Anaplan. He also served as a General Manager and senior executive at SAP and Business Objects. He holds an MBA from the University of Cambridge in England and a Bachelor of Commerce and Business Administration from the University of British Columbia in Canada. Anthony is on the Board of the Los Gatos and Saratoga Recreation, and is a Board Advisor to OpsPanda. He resides in Los Gatos, California and is married with two children.

President

Jim Crisera is an accomplished technology executive who is focused on driving the growth of Altify through the success of our customers. Building upon his background in business development, marketing and finance, Jim oversees the sales, customer success, finance and operations of the company. Previously, Jim served as President, Promotion Division at Innuity, a SaaS company focused on delivering online marketing services to small businesses. Earlier Jim was co-founder and COO of Vendaria, an online marketing services company, and spent time at Wall Data and Deloitte & Touche, after receiving his degree from UCLA.

Co-Founder & EVP

As a co-founder of Altify, Áine has been a strategic contributor to the direction of the company since its inception. Áine works with a number of our key customers and leads many of the strategic programs within the organization, contributing to both customer and company success. Her insight is informed by more than 20 years’ experience in business development, strategic operations and customer engagement. Prior to Altify, Áine served in senior executive positions in public and private companies, and her career spans business, technology and consulting organizations including The SCO Group, NewworldIQ, Prudential UK, and Accenture. She holds a Computer Science degree from Trinity College Dublin.

Chief Technology Officer

Canice Lambe is responsible for establishing and maintaining Altify’s technology leadership position in the market. Building on 20 years of experience in CTO roles, Canice leads the Research & Development organization. Previously Canice served as Chief Product Officer at Rockall Technologies, a financial software company specializing in collateral management. Earlier Canice was CTO at PixAlert, an information security product company, and CTO and co-founder of NewWorld Commerce, an early SaaS email marketing company. Canice holds a PhD in Computer Science from Trinity College Dublin.

VP Sales, Americas East

Craig Sawicki is an experienced sales executive with a passion and track record for helping customers succeed. Craig has over 15 years of experience helping customers effectively leverage Sales Methodologies to realize and sustain the value from their Sales Performance solutions. As the VP of Sales, Americas East, Craig applies his understanding of leading sales organizations, technology and sales processes to help customers move from traditional Sales Models to solutions that are smart, mobile and easy to use.

VP Sales, EMEA

Tom Priestley is a proven business leader who has consistently delivered exceptional growth throughout his career. His focus at Altify is helping new customers throughout EMEA achieve greater sales success, and is responsible for our new business sales team in Europe. Prior to joining Altify, Tom was Managing Director for EMEA and APAC at Intercall, a global provider of Unified Communications and Collaboration services. Tom has held numerous sales leadership positions in the telecommunications and technology sectors and has a degree in Economics.

VP Sales, Americas West

Mike Fenn is VP of Sales for Americas West at Altify. He joined Altify after five years serving as an area vice president at Salesforce, where he launched and led the Mid-Market sales team. Prior to Salesforce, Mike served as vice president of sales, west region, at Microsoft. Mike has a twenty-five-year track record of building and developing high-performing sales teams. A father of two children, Mike is married and a life-long resident of the East Bay in Northern California.

.

VP Products

Tammy is a technology product leader with over 20 years experience leading customer and product teams in cloud-based software organizations and a passion for delivering simple solutions to complex problems. As VP Products at Altify she is responsible for leading and coaching the product team in an agile environment to clearly understand our customers’ business goals and issues, and deliver products that help make them better at what they do. Prior to Altify, Tammy held leadership positions at NewWorld IQ and International Ventures.

Chief Marketing Officer

Patrick Morrissey is the Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Prior to joining Altify, he was CRO of Simpplr, where he managed the sales, marketing and customer success organizations, delivering 100% annual growth. Previously, Patrick held multiple executive positions at Salesforce, running both industry marketing and building out the vertical industry ISV channel and alliance team. Earlier in his career Patrick held executive roles at DataSift, Savvion and Business Objects. He resides in Orinda, California with his wife and two children.