Altify provides proven enterprise sales methodology in software sellers want to use to achieve revenue growth consistently


Altify provides proven enterprise sales methodology in software sellers want to use to achieve revenue growth consistently

The Altify Story

The way businesses relate to each other has changed for good. Customer success isn’t just measured in transactions, but in the lifetime and network value of each business relationship. At Altify we guide organizations to create value through the sales experience and make every connection between business buyers and sellers a win-win outcome. We make sales teams more impactful with applications that accelerate revenue by putting the customer first.

  • 2005
    Launch of the Dealmaker platform - the first predictive sales process manager built into software and the first sales methodology application on Salesforce’s newly created AppExchange
    Historical Footnote
    Amazon Web Services being built.
  • 2006
    Following Oracle’s purchase of Siebel in 2006 – who had acquired Target Account Selling (TAS) in 2000 - Altify purchases the TAS business from Oracle, integrates world-class methodology with Dealmaker and released Opportunity Manager.
    Historical Footnote
    Apple launched its first phone and opened the AppStore.
  • 2009
    Introduction of the first self‐service online video curriculum for TAS; transforming the traditional 3‐day online course into short, consumable videos, allowing salespeople to learn at their own pace and convenience.
    Historical Footnote
  • 2010
    Release of Dealmaker ‘Coach Me’. TAS methodology combined with intelligent software delivers context-sensitive real-time coaching on sales opportunities
    Historical Footnote
    Cloud industry tops $100B.
  • 2012
    Release of Dealmaker 8.0, the first-ever sales methodology software native on the Salesforce platform. Salesforce purchases and deploys Account Manager across their sales team to improve collaboration, deepen relationships and grow pipeline and revenue from enterprise accounts.
    Historical Footnote
    Google buys Waze - 50m drivers collaborate to navigate heavy traffic.
  • 2013
    Dealmaker goes mobile, making critical information accessible to salespeople from their phone when they are on the go. "Account Planning in Salesforce" - the definitive account planning and management reference text - goes to #1 on Amazon Best Seller list.
    Historical Footnote
    Salesforce launches Salesforce1 mobile platform
  • 2016
    Launch of ALTIFY MAX, the world’s first Augmented Intelligence Platform for Sales. Through real-time coaching and notifications, sellers and managers become more proficient, more productive, and more engaged; saving time and increasing sales results.
    Historical Footnote
    Augmented Intelligence for Sales forever changes the way businesses work with their customers.
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Meet the Altify Leadership – Dedicated to Your Success

Donal Daly
Executive Chairman

Executive Chairman, Founder, and Author of Amazon #1 Best-seller Account Planning in Salesforce, Donal Daly combines his expertise in enterprise software applications, artificial intelligence, and sales methodology, as he continues to transform how progressive organizations sell. Altify is Donal’s 5th global business enterprise.

Anthony Reynolds
Chief Executive Officer

Anthony Reynolds is the Chief Executive Officer of Altify. Prior to Altify, Mr. Reynolds was the Executive Vice President and Chief Customer Officer at Anaplan. He also served as a General Manager and senior executive at SAP and Business Objects. He holds an MBA from the University of Cambridge in England and a Bachelor of Commerce and Business Administration from the University of British Columbia in Canada. Mr Reynolds is on the Board of the Los Gatos and Saratoga Recreation and is a Board Advisor to OpsPanda. He resides in Los Gatos, California and is married with two kids.

Jim Crisera

Jim Crisera is an accomplished technology executive who is focused on driving the growth of Altify through the success of our customers. Building upon his background in business development, marketing and finance Jim oversees the sales, customer success, finance and operations of the company. Previously, Jim served as President, Promotion Division at Innuity, a SaaS company focused on delivering online marketing services to small businesses. Earlier Jim was co-founder and COO of Vendaria, an online marketing services company, and spent time at Wall Data and Deloitte & Touche, after receiving his degree from UCLA.

Áine Denn
Co- Founder & EVP

As a co-founder of Altify, Áine has been a strategic contributor to the direction of the company since its inception. Áine works with a number of our key customers and leads many of the strategic programs within the organization, contributing to both customer and company success. Her insight is informed by more than 20 years’ experience in business development, strategic operations and customer engagement. Prior to Altify, Áine served in senior executive positions in public and private companies, and her career spans business, technology and consulting organizations including The SCO Group, NewworldIQ, Prudential UK, and Accenture. She holds a Computer Science degree from Trinity College Dublin.

Canice Lambe PhD
Chief Technology Officer

Canice Lambe is responsible for establishing and maintaining Altify’s technology leadership position in the market. Building on 20 years of experience in CTO roles, Canice leads the Research & Development organization. Previously Canice served as Chief Product Officer at Rockall Technologies, a financial software company specializing in collateral management. Earlier Canice was CTO at PixAlert, an information security product company, and CTO & co-founder of NewWorld Commerce, an early SaaS email marketing company. Canice holds a PhD in Computer Science from Trinity College Dublin.

Patrick Morrissey
Chief Marketing Officer

Patrick Morrissey is the Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Prior to joining Altify, he was CRO of Simpplr, where he managed the sales, marketing and customer success organizations, delivering 100% annual growth. Previously, Morrissey held multiple executive positions at Salesforce, running both industry marketing and building out the vertical industry ISV channel and alliance team. Earlier in his career Morrissey held executive roles at DataSift, Savvion and Business Objects. He resides in Orinda, California with his wife and two children.

Tammy Billington-Dynes
VP Products

Tammy is a technology product leader with over 20 years experience leading customer & product teams in cloud-based software organizations and a passion for delivering simple solutions to complex problems. As VP Products at Altify she is responsible for leading and coaching the product team in an agile environment to clearly understand our customers’ business goals and issues, and deliver products that help make them better at what they do. Prior to Altify, Tammy held leadership positions at NewWorld IQ and International Ventures.

Craig Sawicki
VP Sales, Americas East

Craig Sawicki is an experienced Sales executive with a passion and track record for helping customers succeed. Craig has over 15 years of experience helping customers effectively leverage Sales Methodologies to realize and sustain the value from their Sales Performance solutions. As the VP of Sales, Americas East, Craig applies his understanding of leading sales organizations, technology and sales processes to help customers move from traditional Sales Models to solutions that are smart, mobile and easy to use.

Mike Fenn
VP Sales, Americas West

Mike Fenn is vice president of sales for the west region at Altify. He joined Altify after five years serving as an area vice president at Salesforce, where he launched and led the Mid-Market sales team. Prior to Salesforce, Fenn served as vice president of sales, west region, at Microsoft. Fenn has a twenty-five-year track record of building and developing high-performing sales teams. A father of two children, Fenn is married and a life-long resident of the East Bay in Northern California.


Tom Priestley

Tom Priestley is a proven business leader who has consistently delivered exceptional growth throughout his career. His focus at Altify is helping new customers throughout EMEA achieve greater sales success, and is responsible for our new business sales team in Europe. Prior to joining Altify Tom was Managing Director for EMEA and APAC at Intercall, a global provider of Unified Communications and Collaboration services. Tom has held numerous sales leadership positions in the telecommunications and technology sectors and has a degree in Economics.


Be a Part of Our Culture

There is an ‘Altify way’ that has been shaped by everyone who has stepped through the door; sometimes ambitious and impatient, often curious and creative, but always completely respectful. We put our employees first. This is the team that turns up everyday to care for our customers, build new products to make their lives better, and help them choose the right solutions for their business problems.

Our customers are at the center, and our customers matter – but that’s why we put our employees first. They make it happen for our customers, everyday – and that’s what makes our customers so successful. Our employees stay with us and our customers stay with them. This is the single biggest contributor to our success.

We also believe that every once in a while, as we are trying to change the world (and we are), we should step away from the business that we think it so important, and do something that is really important. That’s why, in 2006, we established the Altify Foundation – to invest some part of ourselves in making the world a better place for those less fortunate. It is part of who we are.

Learn More About the Altify Foundation