BATTLING THE 57%

Deconstructing the
Buyer-Seller Dance

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There is a dangerous assumption long embraced by sales professionals and sales executives, based on a marketplace misunderstanding of a CEB study on B2B buyers: All Buyers are materially through 57% of their buying process before they are willing to engage with a salesperson.  

Ground-breaking new research published in Altify’s ‘Inside the Buyer’s Mind – Buyer / Seller Value Index 2016’ contradicts this conventional wisdom. In fact, over two-thirds (67%) of buyers seek input from suppliers before they begin to evaluate solutions.

Download this eBook to learn why, as organizational impact increases, sellers have a greater opportunity to create value for their customers.

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